Going into this assignment, I had no idea how to pick a good quality ad to redesign. I was concerned that I would not find a ad that I understand the meaning clearly enough to redesign. I looked through magazines thinking about how to redesign it. I decided to pick a popular ad campaign "Got Milk?" which is a ad campaign that I clearly understand the meaning of. I had a hard time thinking how to change the audience of the ad. I found my particular ad in Seventeen Magazine featuring Nina Dobrev and her mom, which gave me a clear idea of the intended audience. Once I had my group look at my ad, they suggested ways on how to create a new audience. This process really helped me look at my ad from a different audiences perspective. I decided to choose this particular ad because it was very simple and their message was very clear. This allowed me to easily change the ad, but keeping the same message. Once my professor and group suggested maybe focusing on sports the idea came to me very quickly. I decided to pick a sport and athlete who are popular. I choose soccer and David Beckham to be featured in my ad. Once I thought about how to redesign it to feature these elements, the idea of the design of the ad came to me very quickly. Actually, the redesign was inspired by a Gatorade ad that I saw in class. I could picture the ad in my mind, but the difficult part was trying to describe it in my essay. I had a hard time being descriptive enough to extend my essay to the length requirement. It was also challenging to create and describe ethos, logos and pathos in my essay. When we sat down with my group and professor, this really helped me know what things should be added to my essay to make it better. I was able to understand how to expand my ethos, logos and pathos better and I received help with my work cited page. It was nice to have one on one time, to ask questions and ask for advice on certain aspects of my paper. By having this opportunity, it allowed me to overcome my obstacle of how to expand my descriptions to lengthen my essay. I really liked the concept of this assignment. It was a creative idea to learn how to focus on two different audiences. This assignment also helped me understand ethos, pathos and logos better. I really liked this assignment, because it allowed me to be creative. I am a visual learner and I am very creative, so this assignment let me express this creativity. This creativity allowed me to understand how to create a ad to focus on another type of audience. I walked away with a knowledge of how advertisements use ethos, pathos and logos to appeal to the audience. I have a better understanding of how to use one message to appeal to different audiences. If I had a second chance to write my essay, I would probably want to expand more on certain aspects like the use of ethos, pathos and logos.
Wednesday, October 31, 2012
Got Milk? Advertisement Redesign Reflective
Going into this assignment, I had no idea how to pick a good quality ad to redesign. I was concerned that I would not find a ad that I understand the meaning clearly enough to redesign. I looked through magazines thinking about how to redesign it. I decided to pick a popular ad campaign "Got Milk?" which is a ad campaign that I clearly understand the meaning of. I had a hard time thinking how to change the audience of the ad. I found my particular ad in Seventeen Magazine featuring Nina Dobrev and her mom, which gave me a clear idea of the intended audience. Once I had my group look at my ad, they suggested ways on how to create a new audience. This process really helped me look at my ad from a different audiences perspective. I decided to choose this particular ad because it was very simple and their message was very clear. This allowed me to easily change the ad, but keeping the same message. Once my professor and group suggested maybe focusing on sports the idea came to me very quickly. I decided to pick a sport and athlete who are popular. I choose soccer and David Beckham to be featured in my ad. Once I thought about how to redesign it to feature these elements, the idea of the design of the ad came to me very quickly. Actually, the redesign was inspired by a Gatorade ad that I saw in class. I could picture the ad in my mind, but the difficult part was trying to describe it in my essay. I had a hard time being descriptive enough to extend my essay to the length requirement. It was also challenging to create and describe ethos, logos and pathos in my essay. When we sat down with my group and professor, this really helped me know what things should be added to my essay to make it better. I was able to understand how to expand my ethos, logos and pathos better and I received help with my work cited page. It was nice to have one on one time, to ask questions and ask for advice on certain aspects of my paper. By having this opportunity, it allowed me to overcome my obstacle of how to expand my descriptions to lengthen my essay. I really liked the concept of this assignment. It was a creative idea to learn how to focus on two different audiences. This assignment also helped me understand ethos, pathos and logos better. I really liked this assignment, because it allowed me to be creative. I am a visual learner and I am very creative, so this assignment let me express this creativity. This creativity allowed me to understand how to create a ad to focus on another type of audience. I walked away with a knowledge of how advertisements use ethos, pathos and logos to appeal to the audience. I have a better understanding of how to use one message to appeal to different audiences. If I had a second chance to write my essay, I would probably want to expand more on certain aspects like the use of ethos, pathos and logos.
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