Got Milk? Advertisement Redesign Reflective

Going into this assignment, I had no idea how to pick a good quality ad to redesign. I was concerned that I would not find a ad that I understand the meaning clearly enough to redesign. I looked through magazines thinking about how to redesign it. I decided to pick a popular ad campaign "Got Milk?" which is a ad campaign that I clearly understand the meaning of. I had a hard time thinking how to change the audience of the ad. I found my particular ad in Seventeen Magazine featuring Nina Dobrev and her mom, which gave me a clear idea of the intended audience. Once I had my group look at my ad, they suggested ways on how to create a new audience. This process really helped me look at my ad from a different audiences perspective. I decided to choose this particular ad because it was very simple and their message was very clear. This allowed me to easily change the ad, but keeping the same message. Once my professor and group suggested maybe focusing on sports the idea came to me very quickly. I decided to pick a sport and athlete who are popular. I choose soccer and David Beckham to be featured in my ad. Once I thought about how to redesign it to feature these elements, the idea of the design of the ad came to me very quickly. Actually, the redesign was inspired by a Gatorade ad that I saw in class. I could picture the ad in my mind, but the difficult part was trying to describe it in my essay. I had a hard time being descriptive enough to extend my essay to the length requirement. It was also challenging to create and describe ethos, logos and pathos in my essay. When we sat down with my group and professor, this really helped me know what things should be added to my essay to make it better. I was able to understand how to expand my ethos, logos and pathos better and I received help with my work cited page. It was nice to have one on one time, to ask questions and ask for advice on certain aspects of my paper. By having this opportunity, it allowed me to overcome my obstacle of how to expand my descriptions to lengthen my essay. I really liked the concept of this assignment. It was a  creative idea to learn how to focus on two different audiences. This assignment also helped me understand ethos, pathos and logos better. I really liked this assignment, because it allowed me to be creative. I am a visual learner and I am very creative, so this assignment let me express this creativity. This creativity allowed me to understand how to create a ad to focus on another type of audience. I walked away with a knowledge of how advertisements use ethos, pathos and logos to appeal to the audience. I have a better understanding of how to use one message to appeal to different audiences. If I had a second chance to write my essay, I would probably want to expand more on certain aspects like the use of ethos, pathos and logos.

Process Memo

Michele Mount

Lauren Rinke

Writing 150

October 12, 2012

Process Memo

            The animoto process began with the literacy timeline. When I first started to think about what I should write about, nothing came to my mind. Then I began to think more and more of how my literacy has changed throughout my life. I began to think back to when I was little and remembered how I had a hard time reading. Then I began to think about what changed me from someone having a hard time reading to someone who loves reading. The only thing that could explain this was reading the Harry Potter books with my big brother. When I began to write my timeline, I decided to start from when I first started to read and tried to link how literacy has changed me throughout the years. It was easy for me to know what to write about once I began to remember my difficulties learning to read. Once I started to write, it was hard to put everything I was thinking into an essay format and make it the length requirement. Something that I didn’t think about until I began to write was how much of impact literacy has had on my life and how literacy has changed me into a better student. A major theme that I had throughout my essay was how literacy has impacted my life and how the Harry Potter books have advanced my literacy. I also focused on how I used to have a hard time reading and how the Harry Potter books helped me with my reading skills and contributed to my love of reading. Once I figured my theme it was easy for me to intertwine the Harry Potter books into my theme. I do not think that it was difficult for me to stay to my theme; the only thing that was a problem was having enough information without sounding redundant. By writing a timeline, it helped organize my thoughts to put in my paper. It was also helpful to see from one grade to another grade how my literacy has advanced.

            When I began to write my literacy narrative it was easy for me to keep to my theme and I didn’t jump all over the place. I tried to focus on the main things that helped contribute to my literacy. I stayed to two main contributions: My brother and the Harry Potter books. I organized my paper by the different stages of literacy in my life. I organized my essay by chronological order. It was easy for me to keep everything chronological and in separate paragraphs. The only thing that I had a problem was not trying to sound redundant. It really helped me with organization by doing the timeline. Before I started to write, I wrote down what I wanted to focus on in each paragraph and tried to keep each section separate from each other, so I didn’t mingle ideas in numerous paragraphs. 

After my peer review session, I began to take out information that seemed to be redundant. It was very helpful having this session because it let me know if my thoughts made sense to other people. I took out redundant phrases or rephrased sentences to make them less repetitive. The constructive criticism suggestions were keeping away from repeats and also grammar. The constructive criticism was helpful because it allowed me to see my essay from someonelse’s point of view. I was already thinking about how I wanted my slide show to look but I wasn’t sure how it would flow with the character requirement and I didn’t know what pictures I could use. Making a video made me express my essay in a new way and it also gave me the opportunity to make my essay a visual presentation of my thoughts.

When I had my peer review session, my partners picked 15 sentences that helped contribute to my theme in my essay. I probably used 10 of the 15 sentences that my partners suggested in my final slide show. I also contributed a couple of my own sentences that seemed important to me. I also reworded some sentences that my partners picked out so that it would fit on my slide. I believe that the sentences I chose were important to the main theme of the story. I found it difficult to write to the character limit. It was difficult to make the sentence you wanted to express make sense in a different way by saying it in different wording. I used pictures to space out the text from other texts that didn’t go with each other. I wish I had more pictures of myself reading rather then having so many pictures from the Internet. Most of the pictures were complementary to the texts; which allowed the viewer to get a visual of what I was saying. I choose the images of me reading because they featured me reading and they also helped describe the slides. I believe that I used probably half of the picture requirement from the web and the other half from my own pictures. I choose the song “Somewhere only We Know” which allowed me to express what I think about when I read. I got inspired to use this song from the usage of this song in the Winnie the Pooh Movie trailer. This song helps tell my literacy because it shows the viewer what I think about reading. Reading allows us to explore different worlds and be anyone in these worlds. By looking at the comments made in response to my video, if I had to do it again I would try to find more of my own pictures to help express my story and I would also state how my literacy changed by stating what grades I was in.  Overall, I really enjoyed the animoto project and I really would like to do this again in the future. Maybe I will use this project in the future for my English students.

           

Give a Polar Bear Hug : Nissan Leaf Car Commercial

I have chosen the Nissan Leaf commercial which features the habitat of polar bears being destroyed because of global warming. Since the polar bears home is destroyed he travels to find a new home in a civilized community. He sees a man leaving his home and walking to his new Nissan Leaf. The polar bear goes over to the man and gets on his hind legs to give a bear hug.

1. The beliefs of this video is green. This video features the effects of global warming on the planet and habitats. This ideology would be a liberal point of view since they favor environmental protection. The commercial supports this point of view by featuring scenes of the ice melting and the idea of global warming taking away animals homes. This car is featured as a car that will not contribute to global warming and it will make people not want to buy a car that takes away animals homes. 
2. The intended audience for this commercial would be for people who are looking for a brand new car. Nissan's audience would be people who want to protect the environment and animals. By showing the ice melt it can appeal to people who want to protect the planet against global warming because it shows what global warming is doing to habitats. This commercial is also appealing to people who want to protect animals because it shows how polar bears are being affected by global warming and how their habitat is being destroyed.
3. This topic of global warming is negotiated reading to me because I agree with the audience on some aspects. I believe that we shouldn't contribute much to global warming. We should contain what we put into the environment. I believe that we need to find alternatives to help with Global warming. I do agree that we should help habitats that are being affected by global warming, but I would not let this influence what kind of car I buy. I do not think that protecting the environment is the greatest issue that we should face. I believe that global warming wasn't necessarily only caused by things in the environment, but I believe the earth was going to get naturally warmer.